The Eureka Factor: AHA Moments, Creative Insight, and the Brain

The Eureka Factor: AHA Moments, Creative Insight, and the
    IGNOU M.Com Study Material, IGNOU Books, Free Download when we need them, and how we can have of them to enrich our lives and empower personal and professional success Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth The Eureka PDF/EPUB or and practical advantage Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha But these moments of clarity are not given only to the famous Anyone can have them In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says Eureka Factor: AHA ePUB ✓ about stimulating of them They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain s right hemisphere contributes to creative thought Written in a lively, engaging style, this book goes beyond scientific principles to offer productive techniques for realizing your creative potential at home and at work The authors provide compelling anecdotes to illustrate how eureka experiences can be a key factor in your life Attend a dinner party with Christopher Columbus to learn why we need insights Go to a baseball game with the director of a classic Disney Pixar movie to learn about one important type of aha moment Observe the behind the scenes arrangements for an Elvis Presley concert to learn why the timing of insights is crucial Accessible and compelling, The Eureka Factor is a fascinating look at the human brain and its seemingly infinite capacity to surprise us Praise for The Eureka Factor Delicious In The Eureka Factor, neuroscientists John Kounios and Mark Beeman give many other examples of a kind of lightning bolt of insight, but back this up with the latest brain imaging research Newsweek An incredible accomplishment The Eureka Factor is not just a chronicle of the journey that numerous scientists including the authors have taken to examine insight but is also a fascinating guide to how advances in science are made in general Messrs Kounios and Beeman examine how a parade of clever experiments can be designed to answer specific questions and rule out alternative possibilities Wonderful ideas appear as if out of nowhere and we are delighted The Wall Street Journal An excellent title for those interested in neuroscience or creativity The writing is engaging and readable, mixing stories of famous perceptions with explanations of how such revelations happen Library Journal starred review A lively and accessible brain book with wide appeal Booklist An ingenious, thoughtful update on how the mind works Kirkus Reviews The Eureka Factor presents a fascinating and illuminating account of the creative process and how to foster it James J Heckman, Nobel laureate in economics From the Hardcover edition."/>
  • Paperback
  • 288
  • The Eureka Factor: AHA Moments, Creative Insight, and the Brain
  • John Kounios
  • 05 July 2019
  • 0812980654

About the Author: John Kounios

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The Eureka Factor: AHA Moments, Creative Insight, and the BrainThe Eureka Factor: AHA Moments, Creative Insight, and the eureka mobile, factor: download, moments, pdf, creative mobile, insight, pdf, brain pdf, The Eureka pdf, Factor: AHA kindle, The Eureka Factor: AHA Moments, Creative Insight, and the BrainEureka Factor: AHA kindle, Eureka Factor: AHA Moments, Creative epub, The Eureka Factor: AHA Moments, Creative Insight, and the Brain ePUBFactor: AHA ePUB ´ In a book perfect for readers of Charles Duhigg s The Power of Habit, David Eagleman s Incognito, and Leonard Mlodinow s Subliminal, the cognitive neuroscientists who discovered how the brain has aha moments sudden creative insights explain how they happen, when we need them, and how we can have of them to enrich our lives and empower personal and professional success Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth The Eureka PDF/EPUB or and practical advantage Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha But these moments of clarity are not given only to the famous Anyone can have them In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says Eureka Factor: AHA ePUB ✓ about stimulating of them They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain s right hemisphere contributes to creative thought Written in a lively, engaging style, this book goes beyond scientific principles to offer productive techniques for realizing your creative potential at home and at work The authors provide compelling anecdotes to illustrate how eureka experiences can be a key factor in your life Attend a dinner party with Christopher Columbus to learn why we need insights Go to a baseball game with the director of a classic Disney Pixar movie to learn about one important type of aha moment Observe the behind the scenes arrangements for an Elvis Presley concert to learn why the timing of insights is crucial Accessible and compelling, The Eureka Factor is a fascinating look at the human brain and its seemingly infinite capacity to surprise us Praise for The Eureka Factor Delicious In The Eureka Factor, neuroscientists John Kounios and Mark Beeman give many other examples of a kind of lightning bolt of insight, but back this up with the latest brain imaging research Newsweek An incredible accomplishment The Eureka Factor is not just a chronicle of the journey that numerous scientists including the authors have taken to examine insight but is also a fascinating guide to how advances in science are made in general Messrs Kounios and Beeman examine how a parade of clever experiments can be designed to answer specific questions and rule out alternative possibilities Wonderful ideas appear as if out of nowhere and we are delighted The Wall Street Journal An excellent title for those interested in neuroscience or creativity The writing is engaging and readable, mixing stories of famous perceptions with explanations of how such revelations happen Library Journal starred review A lively and accessible brain book with wide appeal Booklist An ingenious, thoughtful update on how the mind works Kirkus Reviews The Eureka Factor presents a fascinating and illuminating account of the creative process and how to foster it James J Heckman, Nobel laureate in economics From the Hardcover edition.

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10 thoughts on “The Eureka Factor: AHA Moments, Creative Insight, and the Brain

  1. Alice Heiserman says:

    I have had a long interest in creativity since writing about it for my masters thesis This book took a long time to provide two ending chapters that offer some guidance in ways we can enhance our creativity The authors seem like analytical types writing about the opposite intuition or creativity through intuition Basically they contend that some problems may be solved by taking a look at the pieces of the problem rather than through the aha moment but thinking about and interacting with unu I have had a long interest in creativity since writing about it for my masters thesis This book took a long time to provide two ending chapters that offer some guidance in ways we can enhance our creativity The authors seem like analytical types writing about the opposite intuition or creativity through intuition Basically they contend that some problems may be solved by taking a look at the pieces of the problem rather than through the aha moment but thinking about and interacting with unusual people in a setting that is remote from your home base such as on vacation or in a place that has rounded corners and soft lights or is out in nature may lead to greater creativity especially if your soul is filled with love and not lust You arelikely to have creative insights and valid intuitions when your brain is in a general state characterized by remote associations, broad flexible attention, abstract thought positive mood, a sense of psychological distance, and a promotion orientation Basically they suggest creativity is enhanced during your non peak time In other words, if you are a morning person, your best creative time is in the afternoon or early evening and vice versa for those night owls While your mental states can change, It takes a while to sink into an insightful mind set This means that switching back and forth between insightful and analytic thought can waste time and prevent you from full engaging either state They then remind us to switch off our cell phones and practice mindfulness or meditation to allow us the freedom to explore

  2. Caitlin says:

    My review is really biased because I teach Experimental Cognition, so almost all of the material was familiar to me I just didn t find the book to flow well and it felt like a cognition textbook I wouldn t require it for my students and they read Kahneman s Thinking, Fast and Slow Others may find it interesting though A lot of great work highlighted in this book.

  3. David says:

    Mechanics behind how insight is generated by our brain Helpful for people digging into innovation like me , way too much info for most others It certainly help me better understand how I was doing it Key take aways are Relaxation is critical to finding insight Push til you solve the problem OR hit the wall BEFORE relaxing Focus requires limited sensory input But not an efficient way to solve problems that have well established pattern Once insight is gained, now need pressure Mechanics behind how insight is generated by our brain Helpful for people digging into innovation like me , way too much info for most others It certainly help me better understand how I was doing it Key take aways are Relaxation is critical to finding insight Push til you solve the problem OR hit the wall BEFORE relaxing Focus requires limited sensory input But not an efficient way to solve problems that have well established pattern Once insight is gained, now need pressure to flush out the solution effectively

  4. Alex Devero says:

    Everyone has varying tendencies towards eureka moments The great thing is, you don t have to be an ancient Greek thinker to enjoyof them Small changes in your motivation or environment can help even the most analytical of us to unleash our creativity and experiencecreative insights Learn about what you can do to train yourself to haveof these eureka moments.

  5. Adrian Curtin says:

    Probably everyone has experienced the thrill of a sudden and dramatic change in thought which connects ideas in a moment This moment of insight is not only exciting and somewhat addicting, but also rarely comes when called the author s here compare it to a cat, which is not a poor analogy Dr Kunious and Beeman s book attempts to break apart the nature of insightful thinking and the ways in which it differs from analytical thought processes Written from the perspective of two neuroscientist Probably everyone has experienced the thrill of a sudden and dramatic change in thought which connects ideas in a moment This moment of insight is not only exciting and somewhat addicting, but also rarely comes when called the author s here compare it to a cat, which is not a poor analogy Dr Kunious and Beeman s book attempts to break apart the nature of insightful thinking and the ways in which it differs from analytical thought processes Written from the perspective of two neuroscientists, insight is defined as the sudden comprehension of an idea or solution rather than the progressive development of one Drawing from the neuroimaging experiments of now classical insight problems such as the remote associates test RAT and perceptual Gestalt tests, the authors widen their discussion to the ways in which insight operates in the world and how people choose to seek it out.Insightful thinking is favored heavily by the authors for, not only its rush, but its ingenuity, creativity, and the ability to break the mold Apart from retelling the stories about the moment of clarity experienced by individuals, the best takeaway for me was the role that attentional saliency plays in the development of new ideas This book is pleasant to read the whole way through, but although heavily sourced, the information is presented inof a narrative than scientific writing style Being written by scientists, the book lacks the embellishment which comes from casually misrepresenting the surety of field, but being written for the public, also lacks the rigor that scientists appreciate There are no strong prescriptive measures to detail how to discover new insights, and also no strong or clear scientific basis established for their nature In a sense, this book walks the perimeter around the meaning and mechanics of insight without tying together everything for the reader Perhaps the author s themselves haven t fully put together what they are trying to say, and just need a little bit of a push before it comes to them 3.5 5

  6. Nathan Dowell says:

    This is easily one of the best books I read this summer Kounious and Beeman fill the book with insightful work on the nature of creative insight, with much space dedicated to the neuroscience and psychology of the phenomenon They discuss a wide range of applications, from science to philosophy to literature and poetry to business to many other fields Because of this, having insights making your environment and mindconducive to them becomes a worthwhile goal This is especially the c This is easily one of the best books I read this summer Kounious and Beeman fill the book with insightful work on the nature of creative insight, with much space dedicated to the neuroscience and psychology of the phenomenon They discuss a wide range of applications, from science to philosophy to literature and poetry to business to many other fields Because of this, having insights making your environment and mindconducive to them becomes a worthwhile goal This is especially the case when we are experiencing a dearth of such broad, imaginative thinking in many areas right now Boosting insight will not only make youinteresting and productive as well as happy with your work, it will make youmarketable The last chapter of the book pulls together the findings of the majority of the book to provide some practical steps you can take to achievinginsights Nevertheless, I think the rest of the book is a fun read and details the arguments evidence behind these steps Reading the whole book will help you to understand the justification for each suggestion at the end and it also may spark some ways that you can tweak your life forinsight I would, as always, have liked to have seenon the epistemology of creative insight and how these are employed in philosophy and some philosophical discussions around them But that is not what this book is and the authors cannot be expected to do everything What they have done is given a good place to start thinkingabout insight and an even better place to start priming the mind for insight

  7. Vanessa Princessa says:

    I read this book thanks to Blinkist.The key message in this book Everyone has varying tendencies towards eureka moments The great thing is, you don t have to be an ancient Greek thinker to enjoyof them Small changes in your motivation or environment can help even the most analytical of us to unleash our creativity and experiencecreative insights.Actionable advice Nap on it.The next time a conundrum has you flummoxed, take a nap This will allow your unconscious to work on it When I read this book thanks to Blinkist.The key message in this book Everyone has varying tendencies towards eureka moments The great thing is, you don t have to be an ancient Greek thinker to enjoyof them Small changes in your motivation or environment can help even the most analytical of us to unleash our creativity and experiencecreative insights.Actionable advice Nap on it.The next time a conundrum has you flummoxed, take a nap This will allow your unconscious to work on it When you wake up, you might just have the solution you were looking for.A good mood equals a good employee.The next time you are negotiating with your boss about your working conditions, tell them how vital a positive mood is in order to work creatively and happily.Suggested further reading Curious by Ian LeslieCurious is all about one of the most fundamental forces for our success as well as our perception of the world around us our curiosity The book offers a unique look into how curiosity works, what you can do to nurture it and what sorts of behaviors stifle it

  8. Anthony D’Apolito III says:

    As I delve into deep work and my creative process, there is no book that could ve served me better.The Eureka Factor gives the full buffet It not only talks about the psychology behind creative insight, but it also explains how to createit This book is extremely full circle with every chapter playing off of each other extremely well.And as always, the examples given with the stories told to explain creative insight and psychology were super fascinating.Here are two things that caught my As I delve into deep work and my creative process, there is no book that could ve served me better.The Eureka Factor gives the full buffet It not only talks about the psychology behind creative insight, but it also explains how to createit This book is extremely full circle with every chapter playing off of each other extremely well.And as always, the examples given with the stories told to explain creative insight and psychology were super fascinating.Here are two things that caught my attention within the book Your intuition may tantalize you by hinting that a novel thought lies just out of reach of your conscious mind But that s no guarantee that the idea will show itself The challenge is how to smooth an insight s path to awareness As Mark Twain wrote, Napoleon tried to conquer the world by physical force and failed Helen tried to conquer the world by the power of mind and succeeded I know myself better and the human mind better because of this book Thanks John and Mark

  9. Max says:

    Kounios and Beeman give a nice and broad overview over insight research, covered many interesting approaches to study insights and used many anecdotes that I found enjoyable to read Some things I missed they rarely mentioned effect sizes of studies and numbers of participants, often the effects are significant they didn t mention the replication crisis and only rarely mentioned how reliable they think the studies they mentioned are for example it seemed to me like some of the studies on p Kounios and Beeman give a nice and broad overview over insight research, covered many interesting approaches to study insights and used many anecdotes that I found enjoyable to read Some things I missed they rarely mentioned effect sizes of studies and numbers of participants, often the effects are significant they didn t mention the replication crisis and only rarely mentioned how reliable they think the studies they mentioned are for example it seemed to me like some of the studies on priming are at least a bit controversial and the book doesn t mention it

  10. Jacob Bailey says:

    This book opened up a lot of valuable information that pertained to my life but can be used by anybody to spark creative thoughts The only problem I have with the book is that the information all seems to be at the cutting edge of research and so it feels as if there is a huge world of information left to be discovered and it gives the book trouble tying everything together Definitely an important part of your mind that must be taken into account Worth reading