Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom

Veganomics: The Surprising Science on What Motivates
    Veganomics: The Surprising Science on What Motivates their eating habits but also in their psychology, personalities, friendship choices, even their sex lives Extensive studies from around the world show that they vote differently, take different jobs, and have brains that fire differently This research also provides insight into why people who consider themselves vegetarian may not really be vegetarian at all, and why so many fall off the vegetarian wagonVeganomics is a fascinating journey through the science on vegetarians and vegetarian eating, shedding new light on how and why people eat the way they do, and what impact their dietary choices can have on the world around us Be forewarned after reading this book, you may never look at vegetarians the same way again."/>
  • Paperback
  • 194
  • Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom
  • Nick Cooney
  • English
  • 24 June 2018
  • 1590564286

About the Author: Nick Cooney

Veganomics: The Surprising Science on What Motivates veganomics: mobile, surprising mobile, science ebok, what free, motivates pdf, vegetarians, kindle, from pdf, breakfast pdf, table pdf, bedroom ebok, Veganomics: The pdf, Surprising Science free, Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the BedroomThe Surprising Science download, The Surprising Science on What pdf, Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom PDF/EPUBNick Cooney is an investor and Surprising Science PDF/EPUB è advocate in the alternative protein industry He has spent almost twenty Veganomics: The PDF/EPUB or years working in the food and beverage industry, initially working on the policy and consulting side andrecently from The Surprising Science MOBI ô the venture capital investment sideCurrently, Nick works as managing partner at Lever VC, an early stage venture capital fund that Cooney founded in Lever VC invests primarily in early stage companies Seed through Series A , with a focus on the alternative protein space plant based dairy, egg and meat companies, and clean cell based dairy, egg and meat companies, as well as companies developing products, services, or distribution within the alternative protein space Before starting Lever VC, Nick started and served as managing trustee and investment committee member at a private venture capital trust called New Crop Capital, which was also focused on the alternative protein space Nick has founded several non profits working on policy improvements in the food and beverage space, including the Good Food Institute, the largest non profit working to grow the alternative protein sector around the globe Through this work, Nick Cooney has overseen multi million dollar yearly budgets to promote plant based and alternative protein products to consumers across several continents, as well as to generate similar food policy improvements from major international food companies including McDonalds, Walmart, Costco, Danone, and others Nick first entered the field by leading entrepreneurship programs at the University of Pennsylvania and helping launch a healthy food startupNick has written several books Veganomics The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom Change of Heart What Psychology can Teach Us About Spreading Social Change and How To Be Great At Doing Good Why Results Are What Count and How Smart Charity Can Change The WorldVeganomics is the first textbook on the alternative protein space, as it mines hundreds of research studies and consumer marketing studies to learn about why consumers choose those products, perceived benefits and barriers, and so on More on Veganomics and all of Nick s books can be found on hisauthor page atIn addition to writing books, Nick has written for several media outlets including the Guardian, the Philadelphia Inquirer, and Vox His work in the food space has also been covered by hundreds of media outlets around the world, and Nick has lectured widely around Europe and the United StatesNick grew up and spent much of his life in Philadelphia, also living in Washington DC, New York and San Francisco He currently lives in the greater New York City area, and splits his time between there and China Hong Kong SAR He is a graduate of Hofstra University in New York and Bishop McDevitt High School When not working, he enjoys hiking with his wife and their dog Rosy, biking, playing soccer, going to the gym, and the occasional punk rock concert Nick s work website is , and he also maintains a website for his thoughts on the philanthropy and charity space atYou can also connect with Nick and seecontent on his other social media platforms.


Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the BedroomVeganomics: The Surprising Science on What Motivates veganomics: mobile, surprising mobile, science ebok, what free, motivates pdf, vegetarians, kindle, from pdf, breakfast pdf, table pdf, bedroom ebok, Veganomics: The pdf, Surprising Science free, Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the BedroomThe Surprising Science download, The Surprising Science on What pdf, Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom PDF/EPUBFlip through a magazine, turn on Surprising Science PDF/EPUB è the TV, or browse around online, and it quickly becomes clear Veganomics: The PDF/EPUB or vegetarian eating is on the rise But just who are vegetarians How do they make the transition And The Surprising Science MOBI ô what really drives them to take the meat off their plates Vegetarians differ from omnivores not just in their eating habits but also in their psychology, personalities, friendship choices, even their sex lives Extensive studies from around the world show that they vote differently, take different jobs, and have brains that fire differently This research also provides insight into why people who consider themselves vegetarian may not really be vegetarian at all, and why so many fall off the vegetarian wagonVeganomics is a fascinating journey through the science on vegetarians and vegetarian eating, shedding new light on how and why people eat the way they do, and what impact their dietary choices can have on the world around us Be forewarned after reading this book, you may never look at vegetarians the same way again.

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10 thoughts on “Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom

  1. Nick Cooney says:

    I wrote it so of course I have to give it five stars

  2. Melissa says:

    Veganomics uses all available studies about what motivates vegetarians and vegans in an attempt to figure out the most effective methods of convincingpeople to cut meat out of their diets There are not very many studies that have been done, and the studies are often older and or have specific problems with them, like having a sample group of only teenagers, not doing follow up data collection, and failing to differentiate between vegan and vegetarian or even calling animals like fish or c Veganomics uses all available studies about what motivates vegetarians and vegans in an attempt to figure out the most effective methods of convincingpeople to cut meat out of their diets There are not very many studies that have been done, and the studies are often older and or have specific problems with them, like having a sample group of only teenagers, not doing follow up data collection, and failing to differentiate between vegan and vegetarian or even calling animals like fish or chickens vegetarian The book is very honest about its limitations and is nevertheless extremely informative and useful for animals advocates.Cooney is driven primarily with the desire to do the most good for the highest number of animals Because chickens and fish account for 92% of the animals killed for food and 95% of the days of suffering for animals, he makes an extremely convincing argument that we should focus our efforts on getting people to reduce or eliminate chickens, their eggs, and fish from their diets Although I agree with him that it is worthwhile to refocus our efforts to chickens and fish in fact, I personally have been advocating for the ceasing of eating all sea animals due to their quickly diminishing numbers for longer than I have been vegan , I have a suggestion to add to Cooney s list of recommendations for animal advocates we should encourage people specifically to replace meat with vegetables, fruit, legumes, grains, etc, in order to discourage people just from switching to chicken or fish instead of red meat.Cooney suggests targeting people who arelikely to reduce or eliminate meat from their diets women, young people, Democrats In this way, he argues, we can save the most animals Again, I agree with him But, personally, I also believe it is useful to find ways to reduce the knee jerk dismissiveness and hostility that older males tend to have towards veg ns I do quite a bit of vegan pay per view outreach, and this book gave me some important info to use in talking to men For instance, whereas women arelikely to cite health as a reason to eat vegetarian, men arelikely to cite health as a reason NOT to eat vegetarian It is important to use male specific health reasons when talking to men, like reducing the risk of prostate and colorectal cancers I like to throw in erectile dysfunction, because that appeals to traditional masculinity, and veg eating is not viewed by men as manly Interestingly, though, there was also a quick mention in the book that, although female vegetarians outnumber male ones, numbers of vegans aregender equal I d love to seestudy on the reasons why that is, though I have some theories.If you hang out with groups of veg ns like I do, you may have come across those who are against appealing to health as the reason to go veg Cooney, however, like me, has come to the conclusion that both reasons should be used in conjunction with each other People who avoid meat for whatever reason not fully vegetarian people account for most of the drop in demand for meat there was a 10% drop between 2006 and 2012 Those who avoid meat but are not fully veg tend to be motivated by health reasonsthan by the suffering of animals, though those with aspects of both eat less meat than those with only health reasons Therefore, we should incorporate both into our messaging Cooney makes an interesting point that when someone brings up the health risks of a certain food, if there is any change at all in regards to the listener s consumption of that food, the change tends to be a decrease, not an increase, of consumption All that said, it s important to specifically focus on the health risks of eating chickens and fish, because if talking about health leads to a switch from eating cows and pigs to eating chickens and fish, that will mean an increase in suffering for animals In fact, Cooney points out in his chapter about veg meats that even if people switch from eating a burger made from a cow to a veggie burger that has egg in it, this will also mean an increase in number of animals suffering.Rightly, Cooney encourages people to not oversell the health message For me personally, I get upset when I hear fellow veg ns repeat things that are not true and could ultimately harm our health, like that we can get B12 from unwashed vegetables or seaweed or that vegans don t need to worry about calcium because animal protein isn t causing acidity in our blood that strips away our bones I believe that it is incredibly healthy to eat a whole food plant based diet and that the health effects are overwhelmingly positive, and I will not hesitate to promote that message, but I think failing to give people vital health information often leads to people beginning to eat meat again Cooney also points out a danger in the health message that I never thought of before many people specifically reject things they believe to be healthy He encourages veg advocates to give potential converts delicious food, not healthy food, and to not say that it s healthy if it is not He writes, If they want to be effective, vegetarian advocates should indeed refrain from telling new vegetarians to fill up on quinoa and sprouts Even if you re a whole food vegan and wouldn t touch the stuff ever, commercial veg meats are actually quite popular, have gotten really great in the past few years, and are a vital tool in getting people to switch their diets One interesting bit early in the book said that anti authoritarian people arelikely to go veg He doesn t elaborate on it, but in my opinion, and in my personal advocacy, I ve found that it is helpful if, when you can identify a person as anti authoritarian, that you not only point out the extreme cruel bullying we enact upon non human animals, but also how factory farms are owned by giant corporations with their hands in the government and how they go to great lengths to hide their activities from the public, going so far as trying to enact ag gag laws that label any person who takes photos or video inside a factory farm to be a terrorist.And another interesting bit there is a lot in this book about how people often will claim to be eating less meat but actually are not, and that this is particularly true of older people I ve definitely observed this to be the case Also, again especially among older people, many will even say they are a vegetarian while still eating meat, usually that of fish or chickens To me, this seems to indicate a desire on many people s parts to be perceived as doing what they know to be the right thing even though they are not People s desire to lie about this seems indicative of knowledge and subtle understanding of what they should be doing, which is stopping eating animals.I actually have a lotto say, but this has really gone on long enough, though it s hard for me to stop writing I have not yet read Change of Heart What Psychology Can Teach Us About Spreading Social Change by this same author, but I ve purchased it on my Kindle and I intend to read it soon If you ve gotten this far in the review, thank you for reading it and keep fighting for the animals

  3. Kate Lawrence says:

    A very helpful little book for veg activists, Veganomics brings together data collected in recent years about a number of topics, such as what motivates people to reduce or eliminate meat consumption answer primarily animal cruelty and health concerns , what demographic group is most likely to go vegetarian young women , what are the most effective ways to tailor vegetarian outreach to make it appealing to people one example refer to food as meat free instead of vegetarian , why to emp A very helpful little book for veg activists, Veganomics brings together data collected in recent years about a number of topics, such as what motivates people to reduce or eliminate meat consumption answer primarily animal cruelty and health concerns , what demographic group is most likely to go vegetarian young women , what are the most effective ways to tailor vegetarian outreach to make it appealing to people one example refer to food as meat free instead of vegetarian , why to emphasize cutting out chicken, fish and eggs instead of red meat chickens and fish account for 92% of the farm animals killed for food in the U.S and represent 95% of the days of animal suffering caused each year by omnivores Again, all the topics in the book are approached in terms of actual scientific studies involving real people it s not just someone s guess or opinion There s muchwhat factors influence the choice to eat meat analog products Why are there so manyfemale vegetarians than male Is it effective to use graphic images of farm animal cruelty What are the barriers for people to give up meat and how can we overcome them And, as alluded to in the book s subtitle, do vegetarians have better sex lives Everyone who cares about farm animals and the planet, and wants to know maximally effective strategies to persuade people away from meat, should pick up this book.Note Despite its title, Veganomics does not discuss economics, the huge cost of America s meat habit For that topic, I recommend another excellent recent book, Meatonomic , by David Robinson Simon

  4. Daniel Hageman says:

    It was a bitanalytical than I had anticipated, not so much in it s depiction of the facts but in the numerous articles, scientific reports, and books it cited Overall it stands as a pretty good read particularly for current vegetarians looking to best spread these important ideas.

  5. Martin Rowe says:

    When I read Nick Cooney s CHANGE OF HEART on the way to publishing it, I was struck that an individual, who wasn t an academic, had had the patience, the zeal, and the wherewithal to plow through as many social science articles, many of them very obscure, and find those curious nuggets of information that upended much of what we thought about a subject That s why I call him the Malcolm Gladwell of the animal rights movement His ability to synthesize a lot of studies is admirable he is able When I read Nick Cooney s CHANGE OF HEART on the way to publishing it, I was struck that an individual, who wasn t an academic, had had the patience, the zeal, and the wherewithal to plow through as many social science articles, many of them very obscure, and find those curious nuggets of information that upended much of what we thought about a subject That s why I call him the Malcolm Gladwell of the animal rights movement His ability to synthesize a lot of studies is admirable he is able to organize his material well, and his writing is clear He may not be able yet to unpack the studies in the way Gladwell can, and not being a journalist Cooney doesn t follow up his material with interviews or profiles, but his work is nonetheless very valuable VEGANOMICS is no exception a thorough and engaging survey of what vegans and vegetarians believe and do The aim in this book is to make those of us who already are veg ns aware of the extent of our practices, identities, etc., and to make useffective advocates for our lifestyle.Cooney acknowledges that there are limitations to his analysis People overreport in surveys their environmental awareness, and underreport how much meat and dairy they eat Some surveys and studies are thirty years old, and times may have changed since Although, some of the information gathered is contradictory, even contraindicative, when it comes to formulating strategy, VEGANOMICS nonetheless provides a lot of talking points for further discussion I m happy and proud to be Nick s publisher

  6. Lucia Milec says:

    This review has been hidden because it contains spoilers To view it, click here This book is a must read for everyone who want to be an effective animal advocate Nick Cooney is one of the top authors who translates hard research data for the broader animal advocacy audience We, as the advocates, have to save the greatest amount of animals in our limited time Therefore, we need to focus our minds on effective ways how to say people why go vegetarian and recognize who are the people most inclined to go meat free We can not rely on our assumptions We need to follow the ad This book is a must read for everyone who want to be an effective animal advocate Nick Cooney is one of the top authors who translates hard research data for the broader animal advocacy audience We, as the advocates, have to save the greatest amount of animals in our limited time Therefore, we need to focus our minds on effective ways how to say people why go vegetarian and recognize who are the people most inclined to go meat free We can not rely on our assumptions We need to follow the advices from this book and other research based resources and encourage people to ditch poultry meat, fish an eggs With such approach we could save the individuals who are killed in the greatest numbers for human consumption Our advocacy effort should be focused on young women, democrats, open minded people who are the low hanging fruit We need to inspire people to reduce their consumption of animal products which is also very effective way how to spare millions animals from death

  7. Bob Stocker says:

    If you are looking for a book to answer the question of why vegetarian food is generallyexpensive than comparable non vegetarian food Veganomics The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom by Nick Coony isn t it It s two other things a call for ethical vegetarianism and a review of surveys that may indicate what kinds of people may be most likely to heed such a call.

  8. Vivek says:

    Interesting stats, but primarily useful for folks in the activist community, or those looking to change other peoples minds about vegetarianism or veganism.

  9. Teo 2050 says:

    2014.07.14 2014.07.18ContentsCooney N 2013 Veganomics The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the BedroomIntroduction01 Move Aside, Cows and Pigs How What We Eat Really Impacts Animals How Many Animals Does a Vegetarian Spare Calculating Cruelty Does This Feel Weird to You Putting It Into Practice The Ideal Message But Wait, Do Vegetarians Really Spare All Those Animals 02 Who s Ditching Meat The Demographics of Diet Change Why It Matter 2014.07.14 2014.07.18ContentsCooney N 2013 Veganomics The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the BedroomIntroduction01 Move Aside, Cows and Pigs How What We Eat Really Impacts Animals How Many Animals Does a Vegetarian Spare Calculating Cruelty Does This Feel Weird to You Putting It Into Practice The Ideal Message But Wait, Do Vegetarians Really Spare All Those Animals 02 Who s Ditching Meat The Demographics of Diet Change Why It Matters Age Gender Income Education Ethnicity Geography Vegetarians They Love Their Meat Semi Vegetarians03 What Sets Them Apart How to Pick a Vegetarian Out of a Crowd Vegetarians Are Democrats Vegetarians Aren t Married Vegetarians Are Middle Children Vegetarians Are LGBT Vegetarians Grew Up with More Companion Animals Vegetarians Are Smart Vegetarians Are Introverted Vegetarians Are Artistic Vegetarians Are as Friendly and Active as Meat Eaters Vegetarians Don t Follow Traditional Religions Vegetarian Adults Drink and Smoke Less Vegetarians Aren t Foodies People Willing to Purchase Humane Meat Are More Likely to Go Vegetarian04 This Is Your Brain on Tofu The Hearts and Minds of Vegetarians The Caring Vegetarian Vegetarians Have Different Values Vegetarians and Mental Health Vegetarian Teenagers Rebels with a Cause Are Vegetarians Dieters Vegetarians Make Better Sex Partners Maybe Strict Vegetarians Have Lots of Vegetarian Friends Vegetarians Are Picky About Non Vegetarian Food Vegetarians Aren t Perfect on Animal Issues How People Perceive Vegetarians05 Oh Brother Why Women Are Much, Much More Veg Friendly Than Men The Rundown Do Women Respond Better to Vegetarian Advocacy Efforts Why Is There a Gender Difference in the First Place Justifying Meat Eating Men vs Women An Equal World06 Making The Switch How People Go Vegetarian The Point of Change Easy Does It How It Feels Vegetarians Over Time07 Why They Do It The Real Reasons People Ditch Meat The Reason Why Health Vegetarians and Ethical Vegetarians Brothers from Another Mother Vegetarians Young and Old Differing Motivations Why Vegans Do It The Changing Motivations of Vegetarians Secondary Reasons for Going Vegetarian Semi Vegetarians Why They Do It08 Barriers Why People Aren t Going Vegetarian According to Them The Four Big Ones Other Barriers Put Yourself in Their Leather Shoes09 Former Vegetarians No One Likes a Quitter How Many Are There Why They re Quitting The Power of How Former Vegetarians They re Just Different from You and Me Which Groups Are Most Likely to Backslide What They Eat Now How Long Were They Vegetarian Doctors Ditching Vegetarianism10 Rise of the Meat Tooth Meat Consumption at Home and Around the Globe A Nation of Meat Lovers The Century of Meat A New Hope Nature vs Nurture Back Home in the USA How Much Meat Is on American Plates Age Gender Income Education Ethnicity Checking In on Chicken A Few Notes About Poultry Consumption Giving Up Red Meat A Good or Bad Thing Fish Tales11 Meat 2.0 What Vegetarians and Meat Eaters Really Think of Vegetarian Meats Vegetarian Meat s Storied Roots Who Eats Vegetarian Meats Why People Eat or Don t Eat Vegetarian Meats Laying It on the Table Which Meat Substitutes Are Liked Best Language Matters, Part I Vegetarian, Vegan, or Meat Free Language Matters, Part II Good Labels and Bad Labels12 Animals Are Stupid, Emotionless, and Don t Feel Pain How Eating Meat Affects Beliefs About Animals Moral Disengagement Paying No Mind to Animals The Question Is, Can They Suffer Animals Are They Like Us Animals as People13 Meat Free Media The Impact of Books, Videos, and Television on What People Eat The Omnivore s Dilemma The Simpsons Pamphlets Online Videos Media Coverage of Factory Farming14 Messages That Motivate Selling the Benefits of a Vegetarian Diet The Social Justice World Hunger Message The Religious Message The Taste Message The Environmental Message The Animal Welfare Message The Health Message Concerns with the Health Message A Final Word About Motivations15 Inspiring Change A Research Based Checklist on What Will Motivate the Public to Ditch Meat The Caveats Key Recommendations from Research on Vegetarians Key Recommendations from General Social Psychology ResearchConclusionWorks CitedAbout the AuthorAbout the Publisher

  10. Signe Tolbøll says:

    i wanted to give 3.5 stars if that was possible.